Monday, March 2, 2015

Special MAP Promotion Extended

                         

 

We Need More Data!

 

Promotion Extended - Get a Free Essentials PSA with a MAP Purchase 

 

To those of you who shared our "Get a Free Essentials PSA with a MAP Purchase" with others, thank you! The promotion officially ended at midnight on Saturday, February 28th.

 

We started digging into the results on Sunday and have quickly realized we need more data to allow us to ensure statistically significant data from our test. It would be very helpful to have at least 75 more new MAP with Free Essentials PSA buyers to add to the analysis. 

 

Therefore, we are opening up the promotion until at least the end of March. 

 

Hopefully, we'll have enough data by then to be able to make more informed decisions as to the potential use of this promotion in the future.

 

Here are some of the metrics we're analyzing:

 

  • How many more (or less) MAPs were sold during the promotion period? 
  • How many more (or less) Empowerment PSAs were sold during the promotion period?
  • How many more (or less) Elite PSAs were sold during the promotion period? 
  • Of the people who came in under the MAP promotion, how many were ready and willing to begin transacting on their first home?
  • How many of them, upon hearing the benefits of the Empowerment and/or Elite offerings, upgraded to one of those?

 

If you have any feedback on the program - good, bad or indifferent - or any suggestions or ideas for alternative strategies to test, please share them by emailing us at  support@strongbrookdirect.com.

 

We value your input.

 

Thank you once again for your participation!

 

 

 

 

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